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Clegg Media installs Australasia's first VUTEk PressVu UV 180/600 EC New flatbed capabilities point shopping center in right direction.

Clegg Media of Brisbane, Australia, has installed the first VUTEk PressVu UV 180/600 EC in Australasia. Installed in August 2003, Clegg recently used its PressVu UV to print graphics for The Arbour Lane Shopping Center, in Robina Town Center, Queensland. Utilizing the PressVu-s flatbed capabilities, it printed directional signage, advertising banners and billboards.

Colin Clegg, Owner of Clegg Media comments, -We would not have been able to complete the job without the PressVu UV. By using it to print direct to the clients- choice of substrate, we were able to provide higher quality printing, and save the client both time and money.-

108 individual graphics totaling 640 sq m, were printed for the Arbour Lane Center using the PressVu UV and existing VUTEk UltraVu 2360 SC. With graphics ranging in size from 60 cm x 1.2 m to 6.44 m x 5.05 m, the job took just six weeks to complete, from initial receipt of artwork to delivery.

For the first time, Clegg Media was able to print the Arbour Lane logo direct to pillars of Satin Ice polycarbonate. These were erected outside the shopping centre, designed to provide an attractive and unusual focal point for customers.

Colin continues, -Because of the substrates outdoor durability, our client asked us to print onto Satin Ice, a frosted opal polycarbonate with a textured finish. Prior to the installation of our PressVu UV, we would have needed to apply graphics using clear self-adhesive vinyl, which would have lost some definition and quality. With the ability to print direct to the polycarbonate, we were able to maintain quality, meet our clients deadlines and experiment with a new material.-

-Although this job was big, it was a fantastic opportunity to put our newn VUTEK PressVu UV to the test, and utilize the benefits of its flatbed capabilities. Saving time and money, we were able to print graphics up to 3.5 m in size, direct to the final substrate.

Seven of the nine substrates used for the shopping centre job, were printed using the UltraVu 2360 SC. These included backlit flex face vinyl skins, frontlit and backlit self-adhesive vinyl and wallpaper. The materials were used to produce banners and billboards around the centre.

Each graphic carried advertising images, with the front and backlit self-adhesive vinyl graphics being mounted onto steel and acrylic. Clegg also produced and installed wallpaper between the ground and first floors of the shopping centre and printed billboards for the entrance of Arbour Lane-s cinema.

Clegg Media also used its PressVu UV to print direct onto synthetic paper, used for the production of the tenant list and shopping centre directories. As an opaque printable plastic film, synthetic paper is ideal for lightbox applications. More durable than the papers used on solvent based printers, it can be transported without substrate deterioration, and save clients further costs.

Colin continues, ‘We chose the VUTEK PressVu UV 180/600 EC because it was the best flatbed printer on the market and most suited to our needs. Not only can we print direct to virtually any flat material, but because of the PressVu-s versatility, it can also be used for roll-to-roll applications.

-Having enjoyed our UltraVu 2360 SC, we knew of VUTEk-s excellent customer service and product reliability. The addition of our new PressVu has definitely helped the company diversify into new areas of business.-

Established in 1996 by Colin Clegg, Clegg Media initially started out printing outdoor advertising for buses, taxis and bus shelters. Since installing its VUTEK PressVu UV, it has added retail work including point of purchase and pop-ups to its list of growing services. Clegg employs 12 people from its Brisbane based premises.

Colin concludes, -We are constantly looking for gaps in the market, and new services to set us apart from the competition. Three years ago we were the first company to install a VUTEk UltraVu 2360 SC in Queensland. We have followed this pioneering trend by installing the first VUTEK PressVu UV 180/600 EC in Australasia. This is a very exciting time for us, and since installation of our PressVu UV, we have had lots of enquiries with many new business opportunities.-

About VUTEk Inc.

Founded in 1988, American manufacturer, VUTEk Inc., is the leading worldwide supplier of superwide format inkjet printers to the graphic arts market.
VUTEk pioneered superwide format printers, and sets the standard for superwide/grand format and specialty printing, using inkjet technology for out-of-home advertising applications including billboards, fleet graphics, banners, bus shelters, point-of-purchase displays and posters. Its current product portfolio includes the UltraVu product range, for high quality, high speed superwide flexible printing in 1.5-, 2-, 3-, and 5-meter formats; and its PressVu family of digital inkjet flatbed printers, capable of printing on both rigid and flexible substrates.

Editor
2/27/2004


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