FIRST EVER FESPA DIGITAL IS A STORMING SUCCESS WITH A TRULY INTERNATIONAL AUDIENCE.
26th May 2006 - The debut FESPA Digital Printing Europe, which took place at the RAI in Amsterdam, 16th – 18th May, was a huge success, with 9,317 individual visitors attending the exhibition. Many visitors returned for more than one day, making the total attendance 12,323.
The show’s popular and accessible location in Amsterdam attracted a truly international visitor mix. While the Benelux region (the Netherlands, Belgium & Luxembourg) naturally predominated, generating 39% of visitors, this was more than matched by attendance from the rest of Europe. 18% of visitors to FESPA Digital came from the German-speaking countries (Germany, Austria & Switzerland), 13% from northern Europe (the UK & Ireland, the Nordic region and the Baltic states), 12% from France, Italy and Iberia, and 10% from central and eastern Europe and the Balkan region.
While the profile of FESPA Digital was strongly European, many visitors from much further afield also made the trip to Amsterdam, with the remaining 8% of visitors coming from the Middle East, Africa, India, Asia Pacific and the Americas. In all, visitors to FESPA Digital represented over 103 different countries.
30% of visitors returned over more than one day
Thanks to the wealth of experiences available at the exhibition, the visitor data indicates that around 30% spent two days or more at the show. Many of the 234 exhibitors launched new products and visitors were able to enjoy a number of extra features, such as free seminars in the Showcase Theatre and a first class conference programme. The Conference Programme, which ran on days two and three of the exhibition, provided delegates with a variety of learning and information-gathering opportunities, involving equipment and consumables vendors, major European providers of digital print services, industry analysts, consultants and academics.
Frazer Chesterman, FESPA Exhibitions Director, comments: “We have been delighted with the overwhelmingly positive response to FESPA Digital Printing Europe, which has been consistent since its launch. The visitor turn-out last week clearly underlines the value of a regular, international forum that is dedicated to digital technology in this marketplace. We look forward to building on this success at the next FESPA Digital, to be held at Geneva Palexpo from 1st to 3rd April, 2008.”
Exhibitors endorse show’s success
The debut FESPA Digital Printing Europe event received ringing endorsements from a host of exhibitors. They highlighted numerous factors in the success of the show for them as an international networking, brand-building, marketing and sales opportunity. These included the quantity and quality of visitors, the concentration on digital technologies, the location and the professionalism of the exhibition organisation.
“We have been overwhelmed by the interest in Agfa here at FESPA Digital and the traffic on our stand, just a few weeks after Ipex. This exhibition is far more focussed on the digital market, with a strong focus on inkjet, which is a very significant area of Agfa-s business growth. Our stand has been permanently crowded with distributors and customers interested in our :Anapurna and :Grand Sherpa Universal products; the show has really proved to be a fantastic sales and marketing opportunity.”
- Gordon Hendriks, Marcom Manager Benelux, Agfa
“From the very opening of the show each day until show closing, we enjoyed steady traffic of attendees truly interested in digital textile printing. The focus on digital workflows was excellent in that attendees were either already engaged in digital workflows or were in the decision-making process to make the move into digital. Either way the attendees were interested in our digital textile offering and we generated quality leads each day of the show. We had a great show and count our participation as a success in a number of ways including the sales of systems, launching our new DuPont Artistri 3320 textile printing system, meeting new sales prospects, creating awareness about digital textile solutions and being part of a show that focuses on the future of digital printing.”
- Gary Turner, Business Development Manager, DuPont Artistri
“We’ve been extremely satisfied with the attendance at FESPA Digital with many, highly qualified, international visitors to our stand. Our focus has been on communicating our competence in UV inkjet printing. We’ve also used this as a platform to present the new Rho 600 Pictor, the latest addition to the Rho family, which is dedicated to the sign-making industry. We want to be present at major digital events, but the organiser behind the exhibition is absolutely key. FESPA is a trusted brand for Durst, and the ROI for us from attending FESPA events is clear. If the concept remains the same for FESPA Digital 2008 in Geneva, we will be there.”
- Michael Lackner, Marketing Manager, Durst
“In a phenomenal first year of trading in Europe, two of the major highlights for Fillink have been FESPA events; first FESPA Munich and now FESPA Digital. As a young company, we’re delighted that we made the decision to invest in a high-quality stand here in Amsterdam. All our European distributors have visited us here, Europe’s leading wide format printers are all at the show, and the show is compact enough to make contact with everyone. With such a tight focus on digital, there’s no wastage here; Fillink is relevant for every single visitor to the show.”
- Esmeralda Desart, Managing Director, Fillink Technologies
“FESPA Digital Printing Europe 2006 was an excellent show for Matan Digital Printers. The concept of an all-digital show was dead-on for us. We could not have wished for a more targeted and qualified audience. We found that our thermal transfer printers, simulating screen printing, but with all the advantages of digital, such as short runs, variable data etc., are just what a lot of printers want when they are looking to go digital. The interest in our machines exceeded all our expectations and we have our hands full of quality leads from all over the world.”
- Tali Shchori, Marketing Communications Manager , Matan Digital Printers
“We were very pleased with FESPA Digital, and the exhibition’s success reflects the exceptional job done by the FESPA team in promoting the show. I think the choice of venue was right on for an international audience. We were very pleased with the quality of attendees we met and concrete leads we received, resulting in double digit printer sales. Our congratulations go to FESPA for a very successful event. As an active participant in the FESPA Digital conference, I was also delighted to see the level of attendance at the conference sessions; it was clear that the audience was hungry to learn about the business opportunities afforded by digital technology, and in the case of VUTEk, the opportunities in UV flatbed production in particular. VUTEk is fully committed to FESPA Berlin as a Platinum Sponsor, and we’re already looking forward to June 2007.”
- Jane Cedrone, Marketing Communications
Manager, VUTEk - a division of EFI
“FESPA Digital has been a very busy show for Xaar. Given that we don’t sell to end users, it’s easy to question the value of a high-profile presence at trade exhibitions, but all our OEM customers are here, so it’s a highly effective international networking environment, and a superb opportunity to build our brand awareness. We’ll certainly be at FESPA in Berlin in 2007.”
- Elena Knight, Marketing Communications Manager, Xaar
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