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CREATIVE FORECAST 2007 EXAMINES THE PAST YEAR AND ANTICIPATES WHAT THE NEXT YEAR HAS IN STORE.
DECEMBER 20th, 2006 - The Industry Measure today released its special report, “Creative Forecast 2007: The Industry Measure Perspective on the Challenges and Opportunities for the Graphic Design and Production Industry in the Next 12 Months and Beyond,” the Industry Measure’s look at the year ahead for ad agencies and graphic designers working in print, Web, and other media. The 168-page report analyzes the prevailing economic environment, the current state of the industry (drawing on U.S. government data as well as The Industry’s Measure’s own 11-year historical database of survey results), and details the major forces these highly dynamic markets will have to contend with in the next year. “Creative Forecast 2007” also takes an in-depth look at the most recent Industry Measure survey results on such hot topics as multichannel marketing and “cross-media” development, digital and variable-data printing, online/remote proofing, and more. The report also presents The Industry Measure’s latest investment projections for more than 100 equipment, hardware, and software categories.
“Creative Forecast 2007” also provides a comprehensive look at current media trends, analyzing how new media technologies and platforms, and an increasing emphasis on multichannel marketing, are creating unprecedented challenges—and opportunities—for creatives across the board.
“Podcasting. RSS. Blogging. Vlogging. YouTube. MySpace. Second Life. User-generated content. Viral marketing. WOM. The technology press (and particularly industry publications like Adweek) has been abuzz with these terms, as well as others that seem to spawn overnight. It’s no secret to anyone that the proliferation of media and technologies have been fragmenting audiences and readers and challenging traditional models of advertising and content creation. Which media will prevail and which are dead ends? Which have yet to appear? What is print’s place in the media mix? No one has a crystal ball, of course, but we do have data, which is the next best thing.”
According to the Report…
* in Summer 2006, the top three planned investment categories for Internet creatives were workstations, flat-panel LCD monitors, and color printers;
* in Summer 2006, 11% of Web design and development firms cited “getting more print media work” as a sales opportunity;
* in Winter 2006/2007, 69% of graphic designers said they buy digital printing on behalf of their clients.
* in Winter 2006/2007, 36% of all ad agencies expect business conditions in the next 12 months to be “excellent, better than they had been in the past 12 months”;
* in Summer 2006, 30% of Web design and development firms expect business conditions in the next 12 months to be “excellent, better than they had been in the past 12 months”;
* in Winter 2006/2007, 66% of all design and production establishments surveyed cited “collateral print projects” as a sales opportunity—the first time in nearly two years that this item has topped the Sales Opportunities list;
The Industry Measure special report, “Creative Forecast 2007: The Industry Measure Perspective on the Challenges and Opportunities for the Graphic Design and Production Industry in the Next 12 Months and Beyond” is available for purchase by visiting the secure Industry Measure eStore online at www.theindustrymeasure.com or by phone at 866-873-6310. The price for the 168-page report is $995. Industry Measure eStore customers can download this report in PDF Acrobat format immediately after purchase. An Executive Summary of this report is available for $99.
About The Industry Measure...
The Industry Measure (formerly TrendWatch Graphic Arts) specializes in the assessment of trends and changes in graphic communications markets by providing timely and strategic information, hard-hitting market analysis and concise expert opinion. The reports have earned the reputation for containing the most reliable and timely industry intelligence in the graphic arts and graphic design marketplaces. The Industry Measure can be reached on the Web (www.theindustrymeasure.com), via email (firstname.lastname@example.org) or toll-free by phone at 866-873-6310.
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